If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. – Winston Churchill

A Pile Driver is the loud machine that takes the long pipes at the lower right of the screen, and pounds them into the ground, as seen in the lower middle. Big impacts, loud noises, impossible to miss, or to misunderstand.
What does that mean?
This is Sir Winston at his finest. It is part of a longer quote, which goes into detail as to how to properly use a pile driver to make your point. Sir Winston may not have been a poet, but he certainly did have a way with words. We will stick with the heart of the quote for the purposes of this post.
Sometimes subtle or clever has a place, but then, so does the pile driver. When the point is sufficiently important, you cannot afford to allow the vagueness of a subtle or clever phrase obscure your true intent. When your point is that important, be direct and be forceful, make sure you are clear and clearly understood.
Why is clarity important? Continue reading













